Greatest Marketing Secret

The Secrets of Powerful Letters From The Man Who Sold Coal By Train Carload Okay, the next secret from the ages comes from “The Robert Collier Letter Book” by Robert Collier. This has long been out of print and very difficult to locate. Collier was able to sell almost everything under the sun and make millions. He started out selling coal by the train carload just through direct mail letters. Robert Collier’s book is practically the bible of how to write letters that get results...and right now I want to reveal to you how to use a few of his little-known secrets of effective sales letters. Collier tells where the idea for his famous “Will you do me a favor?” letter came from. He tells how he read about a manager whose company had been extremely competitive with another company and it was in this manager’s best interest that the two companies should join together. This manager figured that people feel most kindly to someone for whom they’ve just done a favor for. So he went to his rival and asked him for a favor, he wanted to know how to handle customers taking advantage of their terms. Well, this little technique helped to bring these two companies together. Download Below Post To Read More
Greatest Marketing Secret