First thing you need to do is find the keywords you want to optimize for.
There is great tool by Overture (/http://inventory.overture.com/d/sea...ory/suggestion/)
But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)
This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)
For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..
Pick the keywords which are related to your site.
For example when you search for "Tech News" you'll see the following results:
Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news
Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.
Title tag should include top 3 keywords, like for "tech news" it can be like :
"Latest Tech News, Information Technology News and Other computer raleted news here."
Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam
Now move on to Meta Tags
You need following Meta Tags in web page
No need to have other meta tags like abstract, re-visit and all, most people dont read it.
Now...
This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..
This one should have all your keywords inside starting from keyword with most counts...
keyword tag for our example would be something like :
Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, "tech news", "info tech news", "latest tech news" and so on...
Provide short decription about your site and include all the keywords mentioned in the title tag.
Decription tag should be:
It can be upto 255 characters and avoid using more than 3 "," commas
This is used for search robots..following explanation will help you :
index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow
Now move on to body part of the page
Include all top 3 keywords here,
I would suggest to break the keyword and use it...
For example
YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................
Include main keywords in
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